Google traffic search12/28/2023 ![]() Low-Quality ContentĬontent is at the core of all business growth strategies. To determine if your website traffic was impacted due to your website having too many low-quality links, you will need to do a link audit, which starts by exporting your link graph and doing a deep analysis. The business owner either hired a bad SEO company or thought they could “outsmart” the Google algorithm by either buying links or embarking on strategies that create many low-quality links, such as directory submissions, articles directories, press releases, etc. Link spam is usually one of the major issues that websites that lose Google traffic have. spam links created by a new link-building tactic that marketers started implementing. Usually, once a year, Google will release a major link-based algorithm update to try and sort out valuable links vs. ![]() Link Spam Will Cause Google Traffic Drops The key to determining if a recent Google update impacted your website is to check multiple data points. Most of the time, they won’t announce an update, which is why tools such as Mozcast – from moz.com that is a basic weather report for the search results and the SEMrush Sensor – from that is a sensor across their dataset of keywords and is segmented by industry type have become more critical in diagnosing traffic loss. Google is constantly tweaking and updating its algorithm – some extensive updates such as Panda and other minor tweaks. In both cases, the developer or designer forgets to remove the noindex/nofollow code from the templates, the disallow directive from your robots.txt file, or if designing in WordPress, forgetting to uncheck the box in Settings > Reading > section that says “Discourage search engines from indexing this site.”.
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